So the concept of the day is that you book yourself onto 1 workshop, 1 talk and 1 catwalk show. By the time I got round to doing this the workshops I wanted were fully booked so I just decided to do a talk and the catwalk show. As I went the year before I had a rough idea about what the catwalk would be like. I booked myself onto a trend forecasting talk as my current unit at uni is based on forecasting. One of the guest speakers was from WGSN (major global forecasting site) which was really interesting. I learnt a lot from the talk but some of it was what I learn at uni, plus the audience could do a Q&A at the end which I enjoyed as it broadened the topic.
The catwalk is built up of 5 trends for A/W all of which are high street looks you can buy now. In my personal opinion, it’s just naff. I’d much rather a edit which you can actually shop at the event built up of some personal shoppers and stylists to help you find the look which is best for you. However the main thing which I disliked about the catwalk show, was that in the trend talk the fashion editor talked about tailoring everything for the Stylist reader. Now, this should of been filtered onto the catwalk show. The Stylist reader isn’t all a size 6 tall skinny early 20’s female. It would be much more exciting if we had a range of body sizes up on the catwalk to reflect the range of readers. You can say the same for all fashion shows I know, but Stylist is that magazine you get for free on the tube to read in on your commute and really reaches out to the reader.
In between all of this, the business design centre is built up of pop up stalls. Clarins and Urban Decay having the biggest floor space. I wanted to see more exclusive discounts. Liz Earle only had 10% off which was a bit disappointing, you can get better on Feel Unique! It needs to be a lot more hands on, a lot of the brands are small businesses trying to sell product to you which kinda got annoying. I want to be able to learn about these new brands and get an experience. For example, Urban Decay was just like going into Debenhams… where as at an event like this they should be doing master classes, prize giveaways, discounts etc. Like really open up to the customer and promote themselves. This is something that Clarins did well, they had makeovers, back massages, neck massages and hand massages going on. Plus there should be a lot of variety of brands, I saw too many Pinterest inspired greetings cards, old news.
This is a really fun day out or something to do post work, it doesn’t last the whole day, only about 3 hours I’d say? So if you travel from outside London it’s nice to go and get food and cocktails afterwards and really make a day of it I’d day.
So my overall opinion is, great girly day and something different to do. It needs to be less money making orientated and more hands on and part of an experience. Plus add some body shapes to that catwalk! Look at what the Tommy Hilfiger, Burberry and Topshop Unique are doing and have the catwalk edit ready to shop afterwards.