Tonight Josephine is the newest addition to bars in Waterloo, London. Except, it can quite literally only be described as an Instagram feed IRL (in real life, duh). Let’s be honest, we’re all guilty of choosing a location purely on the Instagramable aesthetic it offers. If it’s got marble tables it’s quite clearly a flat lay winner and you’ve spent a good 2 minutes photographing your food, or you’ve 100% taken your phone to the toilet incase the lighting and decor is perf for an outfit mirror selfie. Let’s get real, we’re all out here doing it for them gram.
Tonight Josephine popped up early last month in Waterloo. I actually walked past one day and the baby pink (now millennial pink) Kate Moss quote tactically placed outside on the pavement caught my eye, Instagram opportunity number 1. When you peep in, there’s a giant neon peace out sign, also pink. Meet Instagram opportunity number 2, this makes a great Boomerang.
Downstairs is just pure wonderland, it’s that sassy female empowering Pinterest board come to life. Neon pink lighting strips connect the holographic tinsel walls and the completely mirrored ceiling, Instagram op number 3. It doesn’t just stop on the dance floor, the toilets are completely pink too. Complete with the iconic mugshots of our fave A list Hollywood celebs + Bieber. Girls you can take your pick of Pamela Anderson, Lindsay Lohan or Paris Hilton. Men I’m afraid it’s just Bieber for you.
Now to the actual drinks, 99% of the cocktail menu is under £12. The menu describes perfectly what eat drink tastes like, I went for the Violet Femme which is legit like drinking a Parma Violet. Happy Hour runs everyday (yes) from 5pm – 7pm. Plus sign up to the mailing list on the website for £10 off, thank me later x